‘One of my favourite investments': Why The Greenlid wowed all five dragons

 

 

“Each week, Financial Post contributor Mary Teresa Bitti revisits CBC’s previous week’s episode of Dragons’ Den. She captures what the cameras didn’t and in the process provides a case study for readers, zeroing in on what pitchers and dragons were thinking and what the challenges for the deal are going forward.


Photo sourced from business.financialpost.com. Kevin Van Paassen for National Post

The pitch: “It was a classic ‘there must be a better way,’ scenario,” said Morgan Wyatt, who appeared on the show with his brother Jackson to pitch The Greenlid, their Toronto-based compostable compost bin business. “Along with every other Canadian who has municipal waste pickup, we were given these beige bins and asked to use compostable bags to collect our organic waste. The bags were always leaving some sort of mess so we started thinking of ways to solve the problem.”

Read the full Financial Post piece on The Greenlid here!

Posted
AuthorLorenzo Somma